Sonia Carter

Head of Digital & Social Marketing for Europe

Sonia Heads up digital and social marketing for Europe at Mondelez (previously Kraft Foods) whose brands include Oreo, Cadbury, Philadelphia, Halls, Hollywood, Toblerone, Milka and Green & Blacks. Sonia has worked in the digital marketing field since 1999 having started as a self-taught web designer and then moved through client-side digital roles in fashion, government, engineering and financial services until joining Cadbury in 2001 to lead the digital for their Olympic sponsorship. She now manages digital for some of the world's most well-loved consumer brands across 33 European countries at Mondelez.